Article by hi joiney
Home Network News HC : In recent years, the rapid popularization of the Internet has profoundly changed people’s living habits, more and more people are addicted to the web. By the end of March this year, beginning Changhong , TCL, Hisense, Skyworth, Haier, Konka and other flat-panel giant launched a variety of Internet TV focus, brought fresh to the public visual experience. Recent development of foreign brands are also interested in entering the field of network television. China Electronic Office of Consumer Electronics Association survey related survey, the Internet television market Sell Volume has accounted for 10% of flat-panel TV products. China Electronic Chamber of Commerce in the famous home appliance expert Lu Renbo Deputy Secretary-General said: “Internet TV 2009 is the beginning of 2010, Internet will become the standard flat-panel TV products, but how deep plowing Internet TV secret agents, to provide consumers with appropriate product before should be the most relevant enterprises should carefully consider the issues. ” Internet TV will become the trend in 2010 2009 years, no doubt can be called the first year of China’s Internet TV. Despite the much-debated, also suffered a lot of frustration and criticism, but the domestic brands still have launched a major Internet TV product, and with this weight and foreign brand flat panel TVs were wonderful game, to bring a Chinese home appliances market field new revolution. For the upcoming year 2010, industry experts have said: Internet TV market next year will be a year of rapid growth. According to the China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office estimates that global Internet TV demand in 2009 to 300 million units in 2010, shipments will be more than 10 million units, annual growth rate of 300%. 2009 passed the first year, 2010 will mark the peak year of Internet TV. Competition from the brand perspective, the biggest competitive point locking Internet TV, if LED TV Is the corporate image of the shape, then the Internet television will gain market share for enterprise products. In consumer electronics China Electronic Chamber of Commerce survey report of the Office of the Show: from the demand side, in the flat-panel TVs is expected to buy the crowd, more than 30% of consumers value TV Internet access, and carefully analysis showed that consumers concerned about the age of Internet access mainly concentrated in the 30 years of age, to become the main consumer. Mainly due to the age of 30 consumer groups for Internet usage is relatively high, they bring the convenience of network experience deeper, so when the flat-panel TV to join the Internet feature, they receive faster, but compared to the computer Internet, Internet TV Internet is more convenient, as the Internet television products to improve operational and functional development, 30 people over the age of consumption was gradually developed. Internet TV content question has not been solved Major domestic TV To provide content services giants There are two main ways, one is self invested heavily in content channels, to buy genuine source for users to watch films, such as creating video download site Skyworth “cool open network”, Changhong will cost 150 million yuan, Joint Tencent, Sina and other partners to create “Music Education” platform, including entertainment, film and television, Education , Encyclopedia of life, health and other aspects; the other is with video Web site co-operation, such as TCL cooperation with the Thunder, Hisense set up cooperation with Sina streaming high video search channels. At present these two approaches are facing a huge legal risk: As the cost of buying a genuine piece would be a great source, and some TV company opened its website users upload feature, users create their own way through the capital will be reduced accordingly, but this result Some films have not been formally exposed in advance and bring a number of copyright issues; collaboration with video Web site copyright issues involved are more serious, light Thunderbolt, a video Web site on which there is a lot of pirated movies and television, if blindly promote “Unlimited Download “TV business is undoubtedly moved to myself crater. We found that the current market between the film and television companies and content providers signed copyright agreement is usually signed once a year, if the second-year film and television companies and content providers can not reach an agreement, then the interests of consumers will not be guarantee. How to solve these problems, some time ago SARFT “Issued by SARFT to TV on the strengthening of the Internet to receive audio-visual program service terminal management issues notice” is to the relevant companies involved when the content can properly handle, so as to establish safe and legal copyright system.