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Article by Activecraftweb
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the promotion of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing
Types of Internet Marketing
PPC/I (Pay per click): Advertisements for brands and products is done on pre-decided websites and helps in generating leads for companies.
SEO Search engine optimization is the process of improving the visibility of a website.
Social media marketing (SMM)
Business models in internet marketing
E-commerce: a model whereby goods are sold directly to consumers, businesses or from consumer to consumer.
Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages.
Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.
Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website.
Advantages and Limitations of internet marketing
Internet marketing has many advantages that make it an attractive way to promote a business. It is fairly inexpensive, especially when compared to other forms of advertising, when it comes to the ratio of cost for reaching a target audience. Businesses are able to access a gigantic viewer base for a small amount of money, and consumers are able to look into and purchase products when it is convenient for them. This in turn allows businesses to convert their advertising into sales much more quickly than ever before. The general marketing plan for an online business (or a business that buys advertising online) is dependent on the cost volume profit analysis.
Limitations of internet marketing include the requirement that consumers have access to the technology required to access the advertising in the first place. While many consumers have televisions, and therefore are able to access advertising and marketing in that form, they may not have internet access. Fortunately, internet access is becoming more widespread, and the younger generation is very likely to have some sort of access to the internet. The consumer is also not able to physically interact with the product before purchasing it. The major barriers to entry for marketing a product online are the low measurement of impact, the poor internal capability, and the difficulty in convincing senior management to move forward with it.
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