While the transition from brick-and-mortar businesses to digital pixels will never be complete — after all, we are social creatures — more and more the Internet will become the de facto platform for profiling and finding goods and services. Indeed, the marketing resource par excellence, Marketing Sherpa, has predicted online markets and search will be the most desired marketing fields in the coming years. The new crux of our modern economy has less and less to do with traditional markets and more and more to do with online markets.
Without the proper amount of bandwidth and the servers to process the incoming clicks, moving towards the great World Wide Web will be an exercise in futility. This requires having an experienced IT department and the appropriate array of hardware. While the transition to online markets seems like a natural evolution, it must be pointed out that a great deal of infrastructure must be in place in order to capitalize on the transition.
The appropriate hardware should have embedded board that are capable of processing millions of permutations and content requests in under 10 seconds. Most users will abandon a site — or page — should it fail to load within 10 seconds. Though patience is a virtue, it is a detriment in the online marketplace. Long load-times are indicative of a rather “unprofessional” site. Whether or not this is actually the case is beside the point.