Technology and Games

Article by hi joiney

Channel Recommendation: 2008 HC Network Exhibition third HVAC industry network



1990 years, the Swedish economy, while 44% of the total growth of greenhouse gas emissions by 9%. Environmental technology innovation and development to achieve emission reductions in Sweden, while maintaining economic growth. Reduction to the Swedish Environmental Technology Innovation pressure, also contributed to the development of environmental technology industry, exports and employment.



China is seen as the future of the Swedish environmental technology exports, major markets, the Swedish government to encourage export of its environmental technology companies, embassies, regional and professional associations, engineering consulting firms, and SMEs in the field of environmental technology to China constitute the environment technology export network. China’s resources and enormous challenges facing the field of environment, environmental protection, energy efficiency market potential, effective use of environmental technology in Sweden in the field of advanced concepts, technologies and products to further expand the area between China and Sweden Cooperation Will help to speed up the construction of environmentally friendly, resource conservation and sustainable development of harmonious society.



This paper introduces the definition of the Swedish environmental technology and environmental technology products and services category, the Swedish environmental technology industry and its exports to China status quo, and proposed the two countries to further deepen the Sino-Swedish environmental technology cooperation.



I, on environmental technology Swedish environmental technology, environmental technology definition of reference to the EU Action Plan (ETAP) in the use of the concept. EU Environmental Technologies Action Plan aims to enhance the environment includes technology and environmental technology innovation and drive demand and improving market conditions in all activities. According to the description of ETAP, Environmental Technologies is a life-cycle perspective, through existing or potential solutions bring significant benefits to the environment related products, systems, processes and services, improving resource efficiency and sustainable development.



Clean Technology (Cleantech) concept from the U.S., more than environmental technologies within the meaning of ETAP, clean technology is more focused on energy technologies, particularly renewable energy and energy efficiency. Clean Technology in Sweden has been widely cited, the meaning of the same technology and the environment.



Second, the Swedish environmental technology products and services classification



To the EU’s Environmental Technology Action Plan (ETAP), based on the Swedish Environmental Technology Council (Swentec) on the Swedish environmental technology products and services for the following categories:



1, air pollution control (Airpollutioncontrol), including processing and atmospheric pollutants removed;



2, bio-energy (Bioenergy), including fuel and technology, renewable fuels (bio fuels) and the use of a class of biological substances, such as renewable raw materials production, collection and transmission of energy;



3, region Refrigeration (Districtcooling), including production, transportation and regional refrigeration equipment;



4, regional heating (Districtheating), including production, transportation and regional heating equipment;



5, to improve energy efficiency (Energyefficiency), reduce heat and energy use or loss;



6, environmental consultant (Environmentalconsultants), provides analysis of environmental field services and other services;



7, Environmental Training and Information Services (Environmentaltraining & information), to provide environmental training and specialized research institutions or from the workplace information;

About the Author

I am China Crafts Suppliers writer, reports some information about battery led candle, antique kerosene lamps.

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Article by yoni levy

Introduction To Solar PV Technology

There is a pressing need to accelerate the development of advanced clean energy technologies in order to address the global challenges of energy security, climate change and sustainable development. This challenge was
acknowledged by the Ministers from G8 countries, China, India and South Korea, in their meeting in June 2008 in Aomori, Japan where they declared
the wish to have IEA prepare roadmaps to advance innovative energy technology.

“We will establish an international initiative with the support of the IEA to develop roadmaps for innovative technologies and co-operate upon existing and new partnerships, including CCS and advanced energy technologies. Reaffirming our Heiligendamm commitment to urgently develop, deploy and foster clean energy technologies, we recognise and encourage a wide range of policy instruments such as transparent regulatory frameworks, economic and fiscal incentives, and public/private partnerships to foster private sector
investments in new technologies….”

To achieve this ambitious goal, the IEA has undertaken an effort to develop a series of global technology roadmaps covering 19 technologies.

These technologies are divided among demand side and supply side technologies. Our overall aim is to advance global development and uptake of key technologies to reach a 50% CO2 emission reduction by 2050 by having the IEA leading the development of energy technology roadmaps under international guidance and in close consultation with industry. The roadmaps will enable governments, industry and financial partners to identify steps needed and implement measures to accelerate required technology development and uptake.

This process starts with providing a clear definition and elements needed for each roadmap. The IEA has defined its global technology roadmap accordingly:

“… a dynamic set of technical, policy, legal, financial, market and organisational requirements identified by the stakeholders involved in its development. The effort shall lead to improved and enhanced sharing and collaboration of all related technology-specific RDD&D information among participants. The goal is to accelerate the overall RDD&D process in order to deliver an earlier uptake of the specific technology into the marketplace.”

Each roadmap identifies major barriers, opportunities, and policy measures for policy makers and industry and financial partners to accelerate RDD&D efforts for specific clean technologies on both a national and international level.

The rationale for PV
Solar energy is the most abundant energy resource on earth. The solar energy that hits the earth’s surface in one hour is about the same as the amount consumed by all human activities in a year. Direct conversion of sunlight into electricity in PV cells is one of the three main solar active technologies, the two others being concentrating solar power (CSP) and solar thermal collectors for heating and cooling (SHC). Today, PV provides 0.1% of total global electricity generation.

However, PV is expanding very rapidly due to dramatic cost reductions. PV is a commercially available and reliable technology with a significant potential for long-term growth in nearly all world regions. In the IEA solar PV roadmap vision, PV is projected to provide 5% of global electricity consumption in 2030, rising to 11% in 2050.

Achieving this level of PV electricity supply – and the associated, environmental, economic and societal benefits – will require more concerted policy support. Sustained, effective and adaptive incentive schemes are needed to help bridge the gap to PV competitiveness, along with a long-term focus on technology development that advances all types of PV technologies, including commercially available systems and emerging and novel technologies.

About the Author

RunGreenPower.com will teach you how to build solar & wind power systems for
your home within a weekend.

Check It Now: Why to Buy DIY solar power Kit?

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The company culture that is in place in an organization that is about to acquire new automation technology may have well-defined impacts on the success of the addition. It is wise for a company to set up a plan for implementation of the automation technology with the objective of easing the major changes into the corporate culture so that success can be realized. The target objective of the addition or changing of automation technology in a company should be to increase the productivity and reduce costs of operation while improving the corporate profits.

There are certain types of company culture that are adept at incorporating changes in automation technology. The most accepting culture is one that is not as structured with less rigid departmental definitions. This culture usually spawns more cross functional cooperation between departments. There is less protection of information and ideas from one department to another. Employees are readily able to share technical solutions and ideas across department barriers. Since this type of organization supports the sharing ideas more readily, it is far more likely to support the addition or change in automation technology. The organization as a whole will have the temperament to successful support the changes. There will be a far greater likelihood that such significant changes in production operations will be successful. Those companies with very structured departments can also be effective in implementing and supporting changes in technology. It has been noted that less structured organizations, in comparison, find it easier to get the full potential of automation changes in place.

The move for a company to go from a non-automated manufacturing environment to one that utilizes automation is usually taken in a small step toward numerical control devices. These have a limited amount of flexibility when it comes to cooperating with other automation equipment to create fully automated production. The company culture that allows for the more aggressive approach to implementing new technology will have the best chance of succeeding. Such changes do require a certain amount of immediacy in responsiveness when dealing with dealing with adjustments that need to be made. For instance, when new technology is put into place, the best scenario of automation parameters will be initially configured. There may be a case where such a combination of parameters do not allow production to be optimized and yield the expected production rate. There would need to be a change made in the parameters to get the optimum production rate. An example of this can be seen in the part feeding that might be set up for the assembly of a product on the production line. The number of parts that are fed to the assembly process does not allow the production of the expected amount of end products. The rate of feeding would have to be adjusted to get the production rate to what is expected. The less structured organization would be readily able to respond to the change and allow the adjustment.

A company whose employees have a greater appreciation of the usefulness and capabilities of information technology are usually much more responsive to the changes that are made by automation technology. The employees will be aware of the benefits that this technology can do for the profits of the business. There will be more employees in such a company who have skills in the information technology area and be able to apply those skills to set up and support automation. Such an environment produces a proactive attitude when it comes to the application of technology in any area of business operations. There will be a larger pool of employees that engineers, technicians, and other technical experts that can be called upon to move into roles of support or implementation. This pool can be a major factor in the success of a change in automation.

Management of a company that is successful in setting up new manufacturing automation will be very forward-thinking and be able to embrace the technology as a tool for creating profits and optimum results in manufacturing. Management must be willing to take a risk in order to take on the task of automated the business. Managers must be steadfast in seeing that the automation is built to get the greatest benefit for the company. Management must have an excellent rapport with employees, communicating the positive attitude about the end result of automation for manufacturing. This will help employees to continue to see the benefit of automation, while the company may be going through a lot of change that will be disrupting daily tasks.

The organization that is typically most successful in implementing new automation will pursue the change in an aggressive fashion. Management will have a positive attitude toward technology and relay that attitude readily to employees. The employee population will technically savvy and supportive of the change in technology. The pressures that usually can cause the move to new automation come from the need to replace old technology. Also that new technology can be used to do away with old inefficiencies. Competitors may have set up new technology and there is a need to keep up to stay in the marketplace.

Poor customer service and productivity is often down to poor and/or the inadequate management of a business’s infrastructure architecture: This can be particularly true with regards to internet technology infrastructure. A solid technology infrastructure provides the necessary backbone for businesses to meet future demand as well as the business goals of that Company. For larger corporations operating from several locations the need for advanced technology able to collaborate is paramount: As is the need for reliable and flexible infrastructure solutions which are scalable in the short and long term – And this is when an experienced and knowledgeable IT Infrastructure Architect can be worth their weight in gold…. as they say.

It’s A New World

The ‘new generation’ IT Infrastructure Architect is able to provide the support essential for modern business: Enabling them to mature by providing creative infrastructure solutions which utilise cutting edge support methodologies, models and tools. Applications and Data have traditionally taken precedence with regards to technology infrastructure. Today ITC (Information and Communications Technology) facilitates modern business – However, without a sound technology infrastructure in place there is little information and there is little communication – Hence a Company can not carry out business without a sound infrastructure: At least, it cannot carry it out productively and cost effectively – And in an ever increasingly competitive world this can be economic suicide.

Applications And Data – The Backbone of Society

Business continuity and agility relies on sound technology infrastructure. Even so, the complex logic of supportive and sound business automation also relies on the software applications which drive it. Therefore it seems predictable that the applications – the technology – enabling businesses will receive precedence. Nevertheless, Technology Infrastructure Services have been…shall we say… comparatively simplistic in times past. The applications deployed are far more complex: As are the features they provide – And Data has become the ‘lifeblood’ of society. What is a bank account… but a set of number held in a database. Indeed, in the twenty-first century Data is the main ingredient of the worldwide business pie.

Meeting Demand

The need for an innovative as well as reliable IT Infrastructure Architect has risen inline with the rise in the complexity of business’s technology infrastructure: In addition to the applications they utilise. Today’s Technology Infrastructure is smart: The development of businesses such as E-Commerce and E-Marketing place new demands which require new IT Infrastructure Solutions – Which in turn requires a new breed of IT Infrastructure Services. More and more Companies are looking for those professionals who can meet new demands – And they are frequently finding those professionals through outsourcing. Indeed, Technology Infrastructure Outsourcing has enabled businesses to keep up with these rapid developments: And it has allowed them to do it cost-effectively.

Article by kanika Garg

CREATING TOURISM TECHNOLOGY COURSE
Creating Tourism Technology Course is a course that encompasses all social, value-adding, managerial, and cultural activities of the tourism industry. Tourism Technology courses also incorporates and encourages technological advancements and economic development in the tourism industry.Tourism Technology courses based on the concept of cultural activities, is more comprehensive term covering knowledge used to add to the value of tourism technology on a micro level and the management of the tourism industry on a macro level. New tourism products are also the end result of tourism technology combining with other industries.
The term “technology” can easily call to mind scientific achievements, computer graphic skills, special effects and other engineering-related images.”Tourism Technology” encompasses the integrated fields mentioned in the previous paragraph, managerial and socio-cultural know-how, statistics, and skills that the tourism industry can adopt to produce, design, and market various tourism products. In addition to coordinating various aspects of human resources in the travel and tourism industry, Tourism Technology describes a comprehensive field containing but not limited to such widely referred to subjects as entertainment technology, contents technology and creative technology.
Tours is an industry, which has been growing since years and has a major role to play in the economic development of the country. It explains the tourism product and its complexity. It gives the result in addition to the global dimension of tourism. It explain the different types of players, there role and tasks, and will also identify underlying consumer and market trends. These courses include medical tourism, agricultural tourism, educational tourism, marine tourism and the application of information technology.
Tourism is one of the most successful and dynamic technology in the world, and it is constantly evolving. Technology is being used to enhance tourism technology courses such as travel booking, itinerary planning, information sharing, destination marketing. The current Creating Tourism Technology Course rely on static information such as web site to create tourism courses. This course discusses the purpose of developing tourism ontology and proposes a model to develop intelligent tourism technology.
The Creating Tourism Technology Course provide an understanding semantic Web and ontology. It introduces various exiting travel ontology and technology. It describes a process model for developing e-tourism applications. These tourism policies and strategies should be based on effective tourism. Career in Tourism and traveling is touching heights day by day, with the concept of globalization coming into practice. More number of people is visiting different places, for entertainment or for business, which further adds to the growth of the country.
The Creating Tourism Technology Course provides facilities for user to make hotel reservation, book flight tickets, and hire cars easily. The technology uses intuitive interfaces using rich Internet technology. It suggests that e-tourism all business processes, the entire value chain as well as the strategic relationships of tourism institutes with all their stakeholders. The heterogeneous, intangible and perishable nature of tourism technology distinguishes them from other industrial sectors and explains the importance of technologies in this industry. Travel Technology plays a crucial role for selling online, which may also be referred as a Hospitality or Tourism Technology. Tourism industry is all about connecting different people and culture with the help of new technology.
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About the Author

Kanika Garg,Emplyee in Red Cell technology.

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We are all aware of the fast pace at which technology moves. During one’s lifetime we can name several technological changes at different points in our lives. At least every five years, if not closer, there are very notable changes in technology which help us to keep our personal time lines in order. Technology is probably the third most referenced subject when trying to recall a time or an event; right after music and movies. How many times have you said, “The time that I did…. was when…. (technological reference)”, associating memories in your life with the technology of that same time? Many of us do. Just as it is easy to recall a song or movie you so enjoyed, it is just as easy to recall a change in technology.

Technology enables and actually even promotes changes in every aspect of our lives. Through the years technology has changed what and how we eat by way of the microwave, how and where we work by way of the internet, how we educate our children, how we appreciate music, how we are entertained, how much free time we have, and even how we keep in touch with friends and family. (You gotta love those social arenas like facebook!) Sometimes these changes can be quite difficult and even expensive to keep up with for those who even try. Either way, these changes have definitely been noticeable.

However, are we just as aware of the changes in politics throughout the years? Though the political game may not change as quickly as the pace of change in the technological game; there are definitely some notable changes in each one’s lifetime as far as the political area as well. Have you noticed any changes in the way politics are handled during your time? Changes in campaigning, fund raising and so forth? You don’t really have to look hard to find them. If you concern yourself with political history at all, I’m sure you could list a few.

Though many people notice the quick advance of technology throughout the years, many may not notice how technological advances have tied into changes in the way politics have been run. Much like every other area in life, technology has enabled or even promoted advances in politics too. The most noticeable changes occurred during our most recent Presidential campaign no doubt, Obama vs. McCain. Can you name some of the dramatic advances in campaigning during this time? There were many to choose from. The 2008 campaign year absolutely stepped up the political game and no doubt changed the way politics will be run forever. Still, I’m sure there will be more advances yet to come as technology continues to develop.

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.

Article by Michelle Howard Smith

iPods, iPads, Blackberries, DVRs, Kindles and more

Without a doubt, DNA technology has revolutionized the world of science.  Scientific fields of biochemistry, genetics, biology and even forensics have been changed by the use of this powerful technology.  Deoxyribonucleic acid, otherwise known as DNA, is an organism’s genetic material.  This technology has solved many mysteries behind evolution, diseases and even human behavior.

DNA technology is also being widely used to verify biological relationships and the identity of individuals living or deceased.  Major advances in DNA profiling have enabled DNA tests to be completed in just a short time.

There are many technologies used in DNA testing.  The most common of which are Electrophoresis,  Short Tandem Repeats (STRs), Polymerase Chain Reaction (PCR), Mitochondrial DNA Sequencing (mtDNA Sequencing) and Restrictive Fragment Length Polymorphism or RFLP.  A brief description of each technology is provided below.

Electrophoresis is a technique in separating DNA fragments according to size by introducing an electric field into the DNA molecule.  The DNA molecule is set on a viscous medium, referred to as the gel.  Longer and smaller molecules are separated because of their different abilities to pass through the gel.

Short Tandem Repeats (STRs) is a type of DNA analysis performed to examine specific areas in a DNA.  Each individual has differences in certain DNA regions.  These differences are used to ascertain the identity of an individual.

Polymerase Chain Reaction (PCR) is a technique used to create precise DNA replications.  Millions of replications are created thereby allowing DNA analysis to be performed on samples that are extremely tiny such as a couple of skin cells.  The sample though must not be contaminated by DNA of another source.

Mitochondrial DNA Sequencing (mtDNA Sequencing).  There are two types of cells in a DNA – nuclear DNA and mitochondrial DNA.  There are cases wherein a sample is too old and no longer has nuclear DNA.  mtDNA Sequencing is a technique used to recover mitochondrial DNA.  Forensics uses this type of technology on cases that have been unsolved even after so many years.

Restrictive Fragment Length Polymorphism (RFLP) DNA technology is one of the first technologies used in DNA analysis and is no longer widely used.

 RFLP analyzes different lengths of DNA fragments from the digestion of a sample with a restriction endonuclease enzyme.

Article by hi joiney

Recently attention in the world under the Shanghai World Expo officially unveiled Opening ceremony fantastic cultural performances Huangpu River in the gorgeous bright fireworks to people food for thought The record of human technology and civilization people are looking forward to the Expo area opened a gorgeous curtain in different styles in the Expo Hall unveiled to the public revealing a charming face Energy saving Environmental protection Technology is also the platform through the Expo to the world showing people around the world a better outlook for the future vision of the city Visitors are watching stunning architectural design they also have a taste of the Expo building quot green quot And learn from World Expo site in the advanced green technology green building concepts will be extended to a wider range of construction areas then become a construction and real estate related industries focus of attention Event leading innovation and technology building quot green quot development The eve of trial operation at the Expo quot Expo technology and green building promotion of low carbon sustainable city development quot topics Forum in Shanghai Hao Ting Xingrong Wyndham Extreme Hotels Held the leadership from the government World Expo venues designers real estate development enterprises design institutes at home and abroad Building energy efficiency Well known area business representatives attended the forums for the World Expo in innovative green technology used are discussed The first day of trial operation the host will explore the concept into quot seeing is believing quot guests are invited to enter the Expo Site and the different characteristics of the Expo building had intimate contact Carbon Expo in the journey guests are close to see the Expo building real content real way to experience the innovation and technology brought in the World Expo in saving and environmental protection Present the construction industry being the trend of the evolution of green energy to accelerate the existing buildings and new construction of energy saving green technology in the construction industry future quot green quot development of the important part As the world 39 s innovation and technology event the Expo Site with advanced energy saving technology to show the world the meaning of Green Expo many of the Expo will be a green building model building leading the construction of energy saving trend In the quot Expo technology and green building quot project Forum the World Expo Bureau deputy director of Tang Shifang Technology Office for the participants about the Expo Site in the energy saving eco technology applications such as Solar Energy The development and utilization of clean Energy Vehicles river water and ground source heat pump technology semiconductor lighting and energy saving devices eco energy saving building techniques the latest information technology applications as well as waste reduction sound resources and technology These technologies represent the world advanced technology forward looking energy saving technology of the future direction of development is worthy of reference in the construction and promotion Expo this gathering in the world 39 s leading innovation and technology platform the Philips industry leading professional lighting security lighting technology with reliable light in site construction As the world 39 s supplier of advanced lighting Philips actively promote and facilitate the overall development of green building and construction areas from the high light source low power ballasts high efficiency Lighting To a convenient set of intelligent control systems high quality energy saving lighting solutions At the Expo Centre Expo Theme Pavilion Expo Axis and underground complexes in Shanghai and many countries eco house pavilion the Philips Lighting human intelligence which shines light through the Window of the World Expo this fan light urban green light Low carbon tour Seeking green light footprint Simple solemn atmosphere of the Expo Centre Expo will assume operational command center Festival Conference Center Press Center and other important functions in the future will also become a major convention center in Shanghai The Expo Center is the one green carbon obvious signs it is learned it is the only one in accordance with the standards of China and the U S LEED Gold Samsung dual control of large scale implementation of quot green carbon public buildings quot is the world 39 s leading public building quot green example quot in its construction process achieved through innovation and technology building energy saving environmental protection and emission reduction Philips Lighting With high quality products and innovative technology for the Expo Center provides a full range of lighting solutions Philips high power white light through the LED so the Expo Centre to become the first representative of a large space full LED interior lighting project Expo Centre with the Philips LEDCREE light LED light particles not only high but also very good saturation of particles high luminous efficiency long lasting And inter LED particles according to arrangement of cold and warm hues according to meeting the needs of the scene can be conducted through the control system to adjust color temperature and brightness from a warm white to cool white light of the continuous changes in the major conferences held abroad the different control Administrative Office will bring about different patterns of light Expo Center used 2 500 customized high brightness LED strip lamps Philips its small compact shape the lights can be installed in a narrow slot achieving only see light not see the lighting effect and more beautiful Arranged within the lamp and light box after repeated experiments the mixed light more evenly and achieve uninterrupted lighting effects to avoid the light of convergence occurs when the shadow of trade protection in the course of the meeting held in bright light is always uniform Puxi Park Urban Best Practice Area quot in Shanghai Eco House quot is a full of intelligent energy saving eco house of wisdom which presented the ideal of human living environment will lead the future development of residential buildings In the quot in Shanghai Eco Home quot the second floor of the quot family of three quot living room three of the quot three generations under one roof quot the living room and four of the quot old music room quot Philips Lighting 39 s innovative lighting solutions show a green comfort Habitat future urban life advanced Philips LED solid state lighting solutions iColorCove MasterLED so close to people according to their mood and atmosphere in different scenes Chuangzao fashion unique Philips Home Lighting Kidsplace EcoMoods Ledino so make homes more beautiful and stylish intelligent Philips Dynalite lighting control system etc but also the flexibility to adjust to light changes Philips with high luminous efficiency low energy consumption easy operation the lights bring more joy to the family and the warmth the elderly and children get more care with quot healthy and comfortable quality of life quot concept for people to outline the future outlook of home life Into the theme pavilion of the West exhibition hall a spacious hall for all visitors to the Office of column free eye opener it is a contemporary exhibition hall in the quot no column quot a model to create a unique architectural design

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